![]() ![]() Individual elements and illustrations were incorporated frame by frame, to give a traditional animation quality to the action. The animation itself relied on fine tuning the timing of the scenes and wide camera shots to ensure our motion graphic artists could account for every detail possible. Our motion graphic designers created multiple layers out of the artwork so they had as much control as possible in the animation software. After lining these frames up with a voice over scratch to get a rough idea of the flow of the spot, our team began breaking these elements down. Our team began dissecting the lovely detailed illustrated style frames created by Aldrich which helped give us a groundwork for understanding the various key moments of the spot. We began the project with the understanding that we would allow time at the end for the live action shot. Josh was down to help our design team create a nice motion shot to bring the end of the spot to life. We spoke with Josh Blaylock, our table-top shooter over at Republic Productions. The hope was that our motion graphic designers could bring the food and the illustrations to life.Īs the food was shot from the top looking down, we threw in the idea of wrapping up the spot with an overhead shot that tilted down to reveal the restaurant in the background behind the food. His sources consisted of a collection of photo stills of La Madeleine’s fresh and traditional French pastries and dishes, as well as some playful illustrations drawn by the team’s Senior Art Director, Brynner Aldrich. Kitchens had worked with our animation and design studio in Dallas in the past and knew that despite the job’s modest budget, Republic Design would be able to put something together for them. ![]() ![]() The project was a fun animated 15-second spot for La Madeleine, a Dallas-based French cafe chain with over 86 locations across ten different states. When TracyLocke’s Group Creative Director Tyler Kitchens approached our Republic Design motion graphics team with an idea for a client, he came to us with limited resources but faith that we could create something special. These astonishing credentials make the Era 300 an extremely versatile smart speaker and among the best available.Previous View All Posts Next Bringing Everything to the Table: Motion Graphics Studio Republic Design Adds Life to La Madeleine Animated Spot.įor motion graphics and animation studio Republic Design limited budgets don't mean limiting creativity. If that isn’t enough, it can also be connected to a turntable thanks to a USB-C port at the back and adapter. We also liked the fact that it’s both retro- and future-proof, offering Wi-Fi 6 and Bluetooth wireless connectivity. Being from Sonos we loved the smart speaker’s ease of use and its impressive sound quality. The eye-catching smart speaker has Alexa voice control and Dolby Atmos spatial audio support, and delivers an astonishingly immersive sound experience that defies belief with the right content. The Sonos Era 300 is built to maximize spatial audio thanks to a speaker arrangement that fires sound in all directions. Sonos has long been at the forefront of multiroom speakers with some of the best smart speakers and best soundbars on the market, but the company did something different earlier this year when it launched its new Era speaker series. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |